My first challenge was to take the RBS brand template and give it a fresh, contemporary feel.
This required a great attention to detail and careful consideration of the current brand guidelines.

As part of a team my second challenge was to revamp the Business Banking channel of the NatWest website.
The brand imagery reflects the kind of products a typical business might use. This is underpinned by a soft
palette of colours echoing a reassuring, genuine and approachable style that falls inline with the brand
message of ‘Helpful Banking’.

The third challenge was to update the NatWest Student Emails. I really pushed the brand guidelines to produce
an email design which is exciting and vibrant, as a students life should be.

The forth example shown is an email for RBS’ brand new sports section ‘The Hub’. Strong imagery and a clean
layout resemble the website design and reiterate the core brand values.