Howard Sutton

Plan UK – Plan Post

Howiesutton — Fri, 28 Aug 2009 11:36:36 +0000

RBS / NatWest

Howiesutton — Tue, 25 Aug 2009 00:40:55 +0000

My first challenge was to take the RBS brand template and give it a fresh, contemporary feel.
This required a great attention to detail and careful consideration of the current brand guidelines.

As part of a team my second challenge was to revamp the Business Banking channel of the NatWest website.
The brand imagery reflects the kind of products a typical business might use. This is underpinned by a soft
palette of colours echoing a reassuring, genuine and approachable style that falls inline with the brand
message of ‘Helpful Banking’.

The third challenge was to update the NatWest Student Emails. I really pushed the brand guidelines to produce
an email design which is exciting and vibrant, as a students life should be.

The forth example shown is an email for RBS’ brand new sports section ‘The Hub’. Strong imagery and a clean
layout resemble the website design and reiterate the core brand values.

E&J Gallo Wine

Howiesutton — Wed, 19 Aug 2009 16:39:10 +0000

This is a website for E&J Gallo’s brand new wine Redwood Creek.
Being a Californian wine the website has a rustic, outdoor feel which follows the brand guidelines.

Shown are the home page and some sub pages. The live site can be found here

Autosol

Howiesutton — Wed, 19 Aug 2009 16:00:02 +0000

Here is some pitch work I designed for the metal polish company Autosol.
It was an internal piece of work and intended to be a bit of fun. But our team took it seriously and came up with a whole brand campaign as well as designs, banners and even a viral. We had a lot of fun and the viral reflects this. Just remember, keep it clean. viral= http://www.youtube.com/watch?v=F4YHvo11pEE
Shown is a homepage design, and a newsletter.

RBS student banking

Howiesutton — Sat, 08 Aug 2009 08:29:37 +0000

Some page layouts for the new RBS Student page.
A students life is exciting and I tried to convey this with movement and energy in my designs.

Brit Eggs

Howiesutton — Fri, 10 Jul 2009 16:44:00 +0000

Pitch work I did for Brit Eggs

Chevrolet

Howiesutton — Fri, 26 Jun 2009 16:25:41 +0000

Here are a couple of email designs I produced for a Chevrolet pitch

Becker

Howiesutton — Thu, 11 Jun 2009 23:13:56 +0000

Becker emails and landing page.

Decathlon

Howiesutton — Wed, 10 Jun 2009 09:36:58 +0000

Here are two landing pages for the online sports retailer Decathlon.
Also shown is two banner concepts i conceived for the ‘back to school’ landing page.

3M microsite

Howiesutton — Mon, 08 Jun 2009 13:52:13 +0000

This is a microsite I designed for 3M.