http://www.howardsutton.com Tue, 03 May 2011 13:04:14 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 http://www.howardsutton.com/2010/04/glenfiddich-subtle-hint/ http://www.howardsutton.com/2010/04/glenfiddich-subtle-hint/#comments Tue, 06 Apr 2010 09:43:38 +0000 Howiesutton http://www.howardsutton.com/?p=637 Visit Glenfiddich Subtle Hint

]]> http://www.howardsutton.com/2010/04/glenfiddich-subtle-hint/feed/ 1 http://www.howardsutton.com/2009/08/natwest-rbs/ http://www.howardsutton.com/2009/08/natwest-rbs/#comments Tue, 25 Aug 2009 00:40:55 +0000 Howiesutton http://www.howardsutton.com/?p=510 My first challenge was to take the RBS brand template and give it a fresh, contemporary feel.
This required a great attention to detail and careful consideration of the current brand guidelines.

As part of a team my second challenge was to revamp the Business Banking channel of the NatWest website.
The brand imagery reflects the kind of products a typical business might use. This is underpinned by a soft
palette of colours echoing a reassuring, genuine and approachable style that falls inline with the brand
message of ‘Helpful Banking’.

The third challenge was to update the NatWest Student Emails. I really pushed the brand guidelines to produce
an email design which is exciting and vibrant, as a students life should be.

The forth example shown is an email for RBS’ brand new sports section ‘The Hub’. Strong imagery and a clean
layout resemble the website design and reiterate the core brand values.

]]> http://www.howardsutton.com/2009/08/natwest-rbs/feed/ 0 http://www.howardsutton.com/2009/06/chevrolet-email/ http://www.howardsutton.com/2009/06/chevrolet-email/#comments Fri, 26 Jun 2009 16:25:41 +0000 Howiesutton http://www.howardsutton.com/?p=322 Here are a couple of email designs I produced for a Chevrolet pitch

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